Toward A Psychosociology of Contemporary Food Consumption an article originally published by Roland Barthes in 196. What is "psychosociology"? Psychosociology or psycho-sociology is the study of problems common to psychology and sociology, particularly the way individual behavior is influenced by the groups the person belongs to. "Economic factors played less important role in changes that have taken place in middle class food habits in the last 100 years than changing tastes." - M. Perrot, 1953 Sure, food is fuel for our body. But is that all? With the development of advertising, food can be catergorized not just for it's namesake (beef/steak), but it's gender (masculine), it's nutritional value (protein), and it's socio-economic status (rich). Meaning, who eats steak? Images and language evoke meaning. We use concepts to make sense of our values, needs and worldview. For example: is this food? Fo...
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